A few years ago Google, Siri, and Alexa were making waves in helping homeowners with their household chores. For many people who have adopted this technology, AI has become an integral part of their daily life. If you know how to leverage it the right way, AI can get miracles done for you.
Especially when it comes to managing your social media platform. In a world where AI is quickly gaining popularity, it only makes sense to make it work to your advantage.
However, AI still depends on a stable connection to the internet. In order to use it to its full capabilities, you will be needing a reliable and fast internet. If your current provider makes it difficult for you to use artificial intelligence, then we suggest switching to Cox Internet since its superfast speed coupled with unlimited data are ideal for using AI.
With that being said, read on to find out how AI and managing social media platforms work together.
AI and Social Media
In a way, social media platforms owe their existence to AI technology. For instance, all these social media platforms such as Facebook, Instagram, TikTok, etc. track users’ behavior patterns. And AI provides it to them.
AI also provides advantages to users of social media platforms; showing them content based on their interests.
Another function of AI on social media is its ability to track posts and content that include mention. This informs users and brands about the current trends and establishes a strong online presence. You can collect valuable insights for your social media strategy.
Hence, AI makes it easy for brands to locate users that are making noises about them on social media platforms.
How AI Can Help You Manage Your Social Media Platform
Having understood the impact of AI on social media platforms, check out the following ways you can leverage it for your own social media marketing strategy:
You Can Create/Manage Social Media Content
Content is in demand today. It can be for the purpose of launching a new e-commerce website, posting a job offer, writing an ad to sell your phone, and more. By creating compelling content, you can attract your audience.
And that’s what marketers are in need of; they need constant content to be distributed across various channels. They also need to manage it and track performance.
AI can make their lives easier and automatically generate content to post on their social media platforms. Also, you can enable AI to auto-schedule your posts or share your content in bulk.
If AI didn’t exist, creating and managing content would normally be too much of an effort for a social media marketer.
You Can Get Accurate Insight
Learning customer behavior is very important for managing your social media platform. Because you can deploy this information to create relevant content for your audiences.
Unfortunately, that is such a big volume of data, that no person can process it manually. That is where AI comes into play. With the help of AI technology, all user information is processed and analyzed to provide you with results. You can just use these results for your marketing efforts.
You Can Have Reduced Costs
Using AI means you won’t have to spend more than usual on your social media management without AI.
For instance, you can set up automated chatbots to respond to users reaching out to your brand on social media platforms. This means that you don’t have to spend money on setting up a 24/7 customer support team, you can just have the AI do the job for you. Though we should we mindful that these AI chatbots are not replacements for human agents because of their serious limitations. But they can still help streamline the process by filtering out messages that need more human attention as compared to the ones that do not.
You Get Improved Customer Engagement
In line with the previous post, applying AI to your social media management ensures that your customers’ queries are catered to on time. This will attract your customers toward your brand.
Using AI tools allows you to expand your reach to your target audience. Also, by using data from analytics, you can predict users’ behavior and then provide them with brand content accordingly. That way users who can relate to your brand will flow into your social media platform and website.
With so many features that AI offers, you can run a successful social media campaign for your brand.
Attractive and quality content, reduced costs, improved customer engagement, and accurate customer insights are some of the best features that your brand can enjoy when you implement AI into your social media platforms.