Remarketing is a powerful digital marketing technique used to reach out to potential customers who have already shown interest in a product or service. It is based on the idea of targeting customers who have already engaged with your brand, and are likely to be more likely to convert into a sale. To do this, you need to create a remarketing list which includes the assets used to build it.
What is a Remarketing List?
A remarketing list is a collection of customer data that is used to target customers who have already expressed an interest in a product or service. This list can include customer email addresses, web browser cookies, or mobile device IDs. The list is used to target customers with tailored ads, so that they can be reminded of the product or service they were interested in.
How to Build a Remarketing List?
Building a remarketing list requires the use of various assets. The first asset is customer data. This includes customer email addresses, web browser cookies, and mobile device IDs. This data is needed to target customers with tailored ads.
The second asset is a remarketing platform. This platform is used to track customer data and to create tailored ads for customers who have already expressed an interest in a product or service. The platform should be able to track customer data across various devices, such as mobile phones, tablets, and desktop computers.
The third asset is a creative asset. This asset is used to create the ads that will be shown to customers. This can include images, videos, or text. The creative asset should be tailored to the customer, so that it is more likely to be effective.
The fourth asset is a tracking code. This code is used to track the performance of the ads, so that adjustments can be made if necessary.
Finally, the fifth asset is an analytics platform. This platform is used to analyze the performance of the ads, so that adjustments can be made if necessary.
In summary, building a remarketing list requires the use of various assets, including customer data, a remarketing platform, a creative asset, a tracking code, and an analytics platform. When these assets are used correctly, they can be used to create a powerful remarketing list that can be used to target customers who have already expressed an interest in a product or service.